Xishuangbanna secures land again, upgrading its presence in the picturesque region of Southern Yunnan.
Release date:
Jan 10,2019
Xishuangbanna secures land again as "Caiyun Zhinan" strategy takes shape amid a renewed push for development. At the start of the new year, Chenxing Development's Yunnan branch has once more delivered positive news. On January 4, 2019, Chenxing Development (2286.HK), in collaboration with Yunnan ChengTou Real Estate Co., Ltd. (SH:600239), successfully acquired the usage rights to three commercial land parcels located in Jinghong City, Xishuangbanna, during a public auction event hosted by the Jinghong Municipal Bureau of Land and Resources. The company subsequently signed the "Confirmation Letter for Successful Bidding on State-Owned Construction Land Use Rights" with the Jinghong Land Reserve Center. This marks the second time the company has secured land in Xishuangbanna, following its previous acquisition in November 2018.
At the start of the new year, Chenxing Development's Yunnan company has once again delivered exciting news.
2019 Year 1 Month 4 Day, Chenxing Development 2286.HK ) Partnering with Yunnan ChengTou Property Development Co., Ltd. ( SH:600239 ), at the state-owned construction land use rights auction event hosted by the Jinghong City Land and Resources Bureau in Xishuangbanna, successfully secured the usage rights for three commercial plots located in Jinghong City, and signed the "Confirmation Letter of Successful Bid for State-Owned Construction Land Use Rights" with the Jinghong City Land Reserve Center. This follows... 2018 Year 11 A month later, the company once again acquired land in Xishuangbanna.
The three land parcels acquired this time are located in Jingha Village, Jingha Township, with a specified land-use term. 40 Year, the total area of the three plots of land is approximately 202 Mu, with a total floor area of approximately 20 Tens of thousands of square meters, marking an upgrade in Chenxing Development's strategic layout for Yunnan's health, wellness, and cultural tourism industries.
Upgrading health and lifestyle services providers to achieve comprehensive development
In recent years, Chinese residents have been embracing a new era of mass travel and living—seeking refuge from summer heat, smog, and cold weather, while also prioritizing elderly care, wellness, and mental rejuvenation. As people increasingly prioritize health and spiritual fulfillment, traveling and living in resort-like settings has emerged as a fresh, modern lifestyle, steadily becoming the mainstream choice for leisure and relaxation.
Against this backdrop, Chenxing Development leverages the nation’s strategies for ecological towns, industry-city integration, rural revitalization, and growing demand for healthy living environments. By adopting an innovative, win-win development model that integrates industry, cultural tourism, and finance, the company is actively collaborating with market players, resource providers, and capital partners to establish comprehensive business segments—including ecological towns, industry-finance platforms, and smart operations services. This transformation positions Chenxing as a "health-focused lifestyle service provider," with two key product lines: health-tech towns and health-themed cultural-tourism towns. Currently, the company has already begun expanding its presence in the health and cultural-tourism sectors across multiple regions, including Hainan and Yunnan.
"Health and Wellness" + Tourism + "Real estate" will become a new model for Chenxing Development in the new era.
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