After listening to General Zhao’s presentation, CEO Xu first expressed his gratitude for our company’s warm hospitality. He then shared with us the growth journey of Zhongrong Group since its establishment in 2010. From a purely real estate-focused company, Zhongrong has steadily expanded into diverse sectors such as home-based elderly care, marine technology, and financial investments. Among its ventures, the Malatang Elderly Care brand, under the theme "Smart Living, Cherishing Love at Home," has become synonymous with heartfelt,贴心 service—sweetening the lives of seniors with its thoughtful and meticulous approach. Today, Malatang has already established elderly care communities in cities like Dalian, Sanya, and Haikou, with an ambitious vision to become China’s largest home-based elderly care service platform. This platform is designed to enable customers, government entities, and partners alike to collaborate effectively, ultimately helping all parties achieve their respective goals—and positioning Zhongrong as a benchmark enterprise in the eldercare industry. In addition to its focus on elderly care, Zhongrong is also actively expanding into children’s education by developing the Sanya Whale World Marine Science Museum. Through this innovative project, the company aims to create a comprehensive cultural industry chain that integrates books, animation, film and television, gaming, educational programs, merchandise, and even themed amusement parks—all centered around families with children as the core consumer unit. After all, real estate development is inseparable from cultural and tourism initiatives, and Zhongrong is fully committed to bringing this vision to life. For instance, the company is spearheading the creation of the Ningyuan River Left Bank Ecological Wetland Park in Sanya, a vibrant destination that combines entertainment, leisure, ecological sightseeing, environmental conservation, and immersive tourism experiences. By prioritizing both environmental protection and regional economic growth, Zhongrong is setting a new standard for sustainable urban development. Beyond its real estate endeavors, Zhongrong is deeply committed to exploring financial investments and services. The group is proactively pioneering cutting-edge financial products tailored to support Hainan’s development as an international tourism hub. Its key business activities include participating in the restructuring and expansion of financial institutions, establishing a specialized financing leasing company, launching industry-focused investment funds, and facilitating the private placement of shares for the group’s parent company on China’s domestic capital markets. Throughout its unique evolution, Zhongrong Group has successfully charted an innovative path—from a traditional real estate developer to a comprehensive urban infrastructure and service provider, continuously driving forward with creativity and sustainability.

This meeting was chaired by Mr. Zhao, the Deputy General Manager of Marketing at the company. First, Chairman Bai, on behalf of the company, extended a warm welcome to the representatives from Zhongrong Group. Following this, Mr. Zhao shared an overview of the company’s remarkable growth journey, using both a corporate promotional video and an engaging PPT presentation to vividly outline Chenxing’s resilient and dynamic evolution over the past 20 years. Throughout its two-decade journey, Chenxing has seamlessly integrated its core values and business philosophy into the daily lives of its employees, fostering a highly cohesive and loyal workforce. It is precisely the unwavering dedication, enthusiasm, and creative spirit demonstrated by every member of the Chenxing team that has continuously propelled the company toward groundbreaking advancements. Guided by innovative thinking in both mindset and strategy, Chenxing leverages institutional reforms as a powerful tool for transformation, while simultaneously driving material and cultural innovations to achieve profound spiritual breakthroughs. By embracing the time-tested principles of Jinshang entrepreneurship—such as integrity, adaptability, and forward-thinking—wealth creation—the company has firmly established itself at the forefront of the real estate industry. Starting from Yuci, Chenxing has remained steadfast in its commitment to upholding the enduring legacy of Jinshang values. Over the past 20 years, the company has consistently translated these ideals into tangible actions, embedding honesty and trust deeply into its organizational DNA. From humble beginnings as a local real estate firm, Chenxing has steadily expanded its footprint across China, now proudly operating branches in provinces like Sichuan, Hainan, and Yunnan. With each step forward, the company continues to turn its ambitious vision into reality, inspiring continuous self-improvement and growth.

After listening to General Zhao’s presentation, CEO Xu first expressed his gratitude for our company’s warm hospitality. He then shared with us the growth journey of Zhongrong Group since its establishment in 2010. From a purely real estate-focused company, Zhongrong has steadily expanded into diverse sectors such as home-based elderly care, marine technology, and financial investments. Among its ventures, the Malatang Elderly Care brand, under the theme "Smart Living, Cherishing Love at Home," has become synonymous with heartfelt,贴心 service—sweetening the lives of seniors with its thoughtful and meticulous approach. Today, Malatang has already established elderly care communities in cities like Dalian, Sanya, and Haikou, with an ambitious vision to become China’s largest home-based elderly care service platform. This platform is designed to enable customers, government entities, and partners alike to collaborate effectively, ultimately helping all parties achieve their respective goals—and positioning Zhongrong as a benchmark enterprise in the eldercare industry. In addition to its focus on elderly care, Zhongrong is also actively expanding into children’s education by developing the Sanya Whale World Marine Science Museum. Through this innovative project, the company aims to create a comprehensive cultural industry chain that integrates books, animation, film and television, gaming, educational programs, merchandise, and even themed amusement parks—all centered around families with children as the core consumer unit. After all, real estate development is inseparable from cultural and tourism initiatives, and Zhongrong is fully engaged in bringing this vision to life. For instance, the company is spearheading the creation of the Ningyuan River Left Bank Ecological Wetland Park in Sanya, a vibrant destination that combines entertainment, leisure, ecological sightseeing, environmental conservation, and immersive tourism experiences. By prioritizing both environmental protection and regional economic growth, Zhongrong is setting a new standard for sustainable urban development. Beyond its real estate endeavors, Zhongrong is deeply committed to exploring financial investments and services. The group is proactively pioneering cutting-edge financial products tailored to support Hainan’s development as an international tourism hub. Its key business activities include participating in the restructuring and expansion of financial institutions, establishing a specialized financing leasing company, launching industry-focused investment funds, and facilitating the private placement of shares for the group’s parent company on China’s domestic capital markets. Throughout its unique evolution, Zhongrong Group has successfully charted an innovative path—from a traditional real estate developer to a comprehensive urban infrastructure and service provider, continuously driving forward with creativity and sustainability.

During the course of their respective company developments, the two parties found common ground. Pension real estate is increasingly gaining attention in modern people's development mindset. Hainan’s Wuzhishan City, situated precisely on the golden latitude of 18° north, enjoys international acclaim and is famously known as the "Emerald City," boasting natural advantages that make it ideal for cultural tourism and elderly care initiatives. Our company, located relatively close to the Zhongrong Group’s project in Wuzhishan, has engaged in fruitful discussions about the markets in Hainan and Wuzhishan. Amidst challenging policy conditions, both sides are exploring whether they can seize this opportunity to collaborate closely on jointly developing the Nan Shenghe area—enriching residential offerings while introducing community-based elderly care services. Together, they aim to create a flagship project in Wuzhishan City, positioning the Nan Shenghe area as a shining symbol of the city. During the meeting, Chairman Bai and General Manager Bai expressed strong support for Zhongrong’s innovative vision, exchanging ideas with Dr. Xu and other Zhongrong leaders on topics such as community-based elderly care, marine technology, and interior design. The discussion remained lively and enthusiastic throughout, leaving us eagerly anticipating the partnership between our company and Zhongrong Group—and looking forward to the continued growth and success of our collaboration.