On March 22, 2016, the highly anticipated Summit on Brand Evaluation for Top 500 Developers and Preferred Supplier Brands was held as scheduled at China World Trade Center Tower 3 in Beijing. During the summit, the "2016 China Real Estate Developer Top 500 Preferred Supplier Brand Evaluation Report"—often referred to as the "Oscars" of the building materials industry—was officially unveiled. Notably, Oriental RainHong secured the top spot in the waterproofing category with an overwhelming lead, while Boss Appliance claimed the No. 1 position in the kitchen appliance sector thanks to its exceptional expertise. Meanwhile, the other top 10 preferred brands across various building materials and components industries were also proudly announced.

　　 The trend of polarization is particularly pronounced, with dominant resources becoming even more concentrated.

　　In 2015, the overall imbalance between housing supply and demand, persistently high inventory levels, and shrinking profit margins severely constrained the reversal of investment expectations in the industry. However, policy guidance from the "supply-side structural reform" initiative has since provided fresh development strategies for various sectors, including real estate. By focusing on enhancing supply quality and expanding effective offerings, these policies are steering companies toward a dual trajectory: strengthening leading, branded enterprises while simultaneously weeding out underperforming "zombie firms."

　　Liu Zhifeng, President of the China Real Estate Association, addressed the summit, stating: "In addition to actively tackling regional and urban disparities and proactively reducing housing inventory, we must focus on four key areas: First, accelerate supply-side reforms in the real estate sector to enhance product offerings. Second, adjust product structures to elevate overall quality. Third, encourage enterprises—especially those among the top 500—to cultivate a meticulous 'craftsman spirit,' prioritizing excellence in quality and fostering strong, globally recognized brands. Finally, strengthen integration and collaborative growth by proactively aligning with industries like modern services, internet technology, construction materials, and building components. By seizing the dual opportunities presented by urbanization and industrialization, we can significantly boost the real estate industry's specialization, integration, and precision."

　　Industries upstream and downstream—closely tied to real estate development—are inevitably grappling with issues such as overcapacity and insufficient demand. The 2015 trends in the real estate industry’s supply chain further underscore this reality: while leading brands successfully went public, leveraging cutting-edge technology, relentless innovation, robust production capacity, premium-quality products, and comprehensive services, smaller, low-end, poorly made, and environmentally non-compliant enterprises found themselves caught in a wave of closures.

　　"From the perspective of system solutions, a comprehensive brand value addition and enhanced comfort are also essential requirements for personalized building quality—much like a robust quality assurance system. By implementing such a framework, we can consistently deliver predictable outcomes, effectively addressing the common concerns that both our users and construction partners currently face," said Hua Donghai, Chief Engineer at Jiangsu Woniushan Insulation & Waterproof Technology Co., Ltd., during his speech on the company’s development philosophy.

　　In the face of fierce market competition, a leading brand in the building materials industry has successfully formed a strategic partnership with a major developer, earning its place as the developer's preferred supplier. Under the influence of market dynamics, industry structures across various sectors will continue to optimize and upgrade, with market share increasingly concentrating among established brands—driving a steady rise in industry concentration.

　　 Precise supply through industry segmentation, with the list now even broader in scope.

　　After data research by the evaluation team, expert nominations from industry associations, reputation assessments, questionnaire surveys, and evaluations conducted among more than 1,000 real estate purchasers nationwide, the final list of China's Top 500 Preferred Supplier Brands for Real Estate Developers in 2016 was established.

　　According to the rankings released on-site, the 2015-2016 China Top 500 Real Estate Developers' Preferred Brand Assessment was conducted across two key dimensions: preferred service brands and preferred supply brands. The preferred service brands were further divided into three categories: property management, marketing agency services, and architectural design. Meanwhile, the preferred supply brands were evaluated across 24 distinct building materials sectors, including waterproofing products, stone materials, pipe fittings and piping systems, building intercom systems, curtain walls, and window and door accessories.

　　To broaden coverage across more industries, enhance the completeness of the ranking, and ensure its authority and guidance remain robust, the 2016 Top Brand Assessment expanded to include two new categories: insulation materials and wires/cables. In addition to this horizontal expansion, the assessment also adopted a more vertical approach to better align supply with demand. For instance, elevator assessments now feature dedicated listings for villa elevators, while waterproofing material evaluations now encompass advanced polymer-based waterproofing solutions. Similarly, in the curtain wall and door/window systems sector, glass products have been added as a separate category within the overall assessment. Meanwhile, under the insulation materials category, a specialized sub-ranking has been introduced for decorative integrated thermal insulation panels. To support the growth of domestic enterprises, the coatings industry assessment has been further refined by distinguishing between national brands and foreign-invested brands specifically for exterior wall applications used in construction projects. Additionally, a new sub-ranking focused on industrial-grade floor coatings has been added to provide even more targeted insights.

　　As demand improves, the prospects for green building are limitless, creating a new wave of growth opportunities for high-tech, high-value-added construction materials that align with market needs. Therefore, adding energy-efficient insulation materials and wire & cable industries—sectors that directly address consumer demand—to the list is an essential step driven by the growing needs of the real estate and construction industries.

　　"Industry Leader" and "Outstanding Marketing Manager in the Industry Chain" jointly selected

　　To honor the elite professionals driving the development of the real estate industry chain, and to inspire the sector to share cutting-edge management practices and brand culture as it grows, we celebrate the "Leading Spirit" within the industry. In 2015–2016, the Real Estate Top 500 Assessment Event achieved a groundbreaking horizontal innovation by introducing the new "2016 China Real Estate Top 500 Industry Chain Leaders" selection program. The distinguished individuals recognized in this prestigious category were unveiled at a gala dinner sponsored by Wanli Stone.

　　The development of any industry is closely tied to the strategic vision of its leading figures, who, with their extraordinary courage, sharp intellect, unique insights, and forward-thinking approach, have steered their industries through critical moments. At the Fortune 500 Gala dinner event, the list of industry-leading figures was unveiled, honoring top executives such as Zheng Xianguo from Hongyuan Waterproof, Zhu Bin from Quanzhu Co., Ltd., and Hong Jie from Sanqishu Coatings, among others. The recognition of these trailblazing leaders carries profound implications, offering valuable guidance as the real estate sector seeks to enhance its competitive edge and pave the way for sustainable growth.

　　If the leader is a visionary and strategic decision-maker, then the marketing manager is the frontline general—commanding with exceptional insight, navigating the competitive market with ease. Under intense business pressure, they remain calm and composed, delivering one brilliant marketing masterpiece after another.

　　To recognize outstanding marketing leaders, the "Industry Chain Outstanding Marketing Manager" honor was unveiled alongside the announcement of industry trailblazers at the Fortune 500 Gala. This prestigious award was presented to seven distinguished managers, including Zhang Lingyun from Fustar, Zhong Dengqing from Delixi, and Mu Si from Xingyue Door Industry, among others. The recognition serves as a powerful motivator for these managers to continually strive for new benchmarks, inspiring them to achieve even greater heights in future performance.

　 　The White Paper on Doors and Windows and the Doors & Windows Channel jointly launch in a sister partnership.

　　As a vital component of architectural structures, the window, door, and curtain wall industry is closely intertwined with the real estate and construction sectors. With the rise of high-rise buildings in urban areas, real estate projects are now placing greater emphasis on green, energy-efficient, and safety-oriented features for window, door, and curtain wall systems. Meanwhile, companies specializing in these products—and their complementary offerings—are urgently in need of a bright, open platform to showcase their innovations and expertise.

　　Launched jointly by China Real Estate Procurement Platform and Sina.com's Real Estate Channel, the Door & Window Curtain Wall Channel—a major, industry-specific platform tailored for the architectural doors, windows, and curtain wall sector—has emerged, proudly sponsored by three well-established industry leaders: Beck+Heun, Homelux Aluminum, and Jianye Curtain Wall.

　　The new Doors & Windows channel is designed to create a direct connection platform between suppliers and developers. It features a more diverse presentation style, with clearer program positioning—combining engaging visuals, informative graphics, and compelling video content—to efficiently highlight industry insights in a concise and easy-to-understand manner.

　　The revamped Doors & Windows channel now offers more comprehensive and enriched content. Building on the original offerings, it has introduced brand-new content—material selection guides tailored to meet the specific needs of industry professionals, providing real estate experts with the most precise procurement advice. Additionally, the aggregated reading section covers nine key areas: door and window facades, door and window systems, profiles, glass, sealing materials, curtain walls, hardware, construction consulting, and updates on raw material trends. Meanwhile, the video lecture series delivers an all-in-one guide to doors, windows, and curtain wall expertise, complete with insights and answers from seasoned industry experts.

　　The Door and Window White Paper, conceived as the "sister publication" to the Door and Window Channel, was carefully planned and compiled before being released simultaneously with the channel.

　　The Chinese real estate market has never been product-driven, and for years it has lacked systematic technological guidance and objective quality assessments. To expand influence within niche sectors, foster stronger R&D and technology collaboration with real estate companies, and provide valuable guidance for procurement activities in real estate projects, the long-awaited "China Real Estate Doors, Windows, Curtain Walls, and Supporting Systems Best Practices White Paper" (hereafter referred to as the "Doors and Windows White Paper") was officially launched at the summit.

　　As the driving force behind integrating the industrial chain, real estate companies need to develop tailored, green, and sustainable solutions suited to specific application areas within their niche sectors. The Window and Door White Paper is composed of insights from specialized industries—including window and door systems, profiles, glass, hardware components, structural adhesives, insulation materials, and installation practices—along with recommendations from leading industry players. Renowned brands across these segments were specially invited to contribute their expertise. After all, every component of a window and door curtain wall system directly impacts the overall quality and performance of the entire system. This White Paper provides developers with practical, actionable guidance on the design, construction, and procurement of windows, doors, and curtain walls.

　　 YouCai Successfully Partners with Jupai: "JuYouDai" Creates a Win-Win Mechanism

　　As a capital-intensive industry, real estate development is closely tied to finance. In the "silver age" of real estate, the relationship between the sector and the financial world has become even more intertwined. Meanwhile, many building materials companies struggle to grow due to delayed payments from their clients—often referred to as Party A. To address this critical challenge in the industry's supply chain, "JuYouDai" offers specialized financial services designed to keep the wheels turning.

　　In the "JuYouDai" financial services ecosystem, Jupai Investment provides tailored financial solutions to various building material suppliers, helping them accelerate business growth. Meanwhile, the YouCai platform continues to expand and strengthen its position as a leading B2B online procurement platform for the real estate industry, enabling seamless information sharing and integrating O2O models to deliver comprehensive services to both buyers and sellers—ultimately fostering a win-win scenario for developers and suppliers alike. Developers, in turn, benefit by leveraging the broader ecosystem to secure higher-quality, cost-effective raw materials while also enjoying extended payment terms, allowing them to scale their operations more effectively. For suppliers, partnering directly with both purchasing enterprises and financial service providers not only boosts their business growth but also opens up access to premium, easy-to-use financing options, further fueling their success.

　　It is understood that "JuYouDai" offers three distinct models: Model 1 and Model 2 primarily target suppliers as financing entities, while Model 3 focuses mainly on developers.

　　Mode one emphasizes using the developer's accounts payable as collateral, with the supplier guaranteeing repayment if the developer fails to make timely payments.

　　Under Mode Two, the developer's accounts payable are purchased at a discount, effectively removing them from the balance sheet and easing pressure on financial statements. A guarantee company is brought in: if the developer fails to make timely repayments, the guarantee company steps in to cover the debt. In return, suppliers pay the guarantee company for this protection.

　　Mode three primarily involves the raised funds being specifically allocated to pay suppliers. In this arrangement, the supplier acts as a guarantor—if the developer fails to repay on time, it is the supplier who steps in to cover the payment. These three models offer both supply and demand sides a range of flexible options, while also providing a viable solution for the healthy and sustainable growth of the industry chain.

　　Meanwhile, the 2016 list of China's Top 500 Real Estate Companies was also released concurrently with this summit.