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Understand the real estate market behind the marketing war of real estate enterprises

  • Categories:Media Focus
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  • Time of issue:2020-12-07 14:10
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(Summary description)Recently the real estate industry is really noisy, Evergrande, poly, vanke take turns to seize the headlines. On April 15, First Poly chairman Song Guangju posted a micro blog "Poly is A P", triggerin

Understand the real estate market behind the marketing war of real estate enterprises

(Summary description)Recently the real estate industry is really noisy, Evergrande, poly, vanke take turns to seize the headlines. On April 15, First Poly chairman Song Guangju posted a micro blog "Poly is A P", triggerin

  • Categories:Media Focus
  • Author:
  • Origin:
  • Time of issue:2020-12-07 14:10
  • Views:
Information
Recently the real estate industry is really noisy, Evergrande, poly, vanke take turns to seize the headlines.
 
On April 15, First Poly chairman Song Guangju posted a micro blog "Poly is A P", triggering various speculation in the industry.
 
Subsequently, Evergrande held a high-profile "no reason to check out" press conference, announced from April 16 at 8 o 'clock, Evergrande nationwide all real estate residential full implementation of no reason to check out.
 
Then, media reports said that vanke issued internal documents to encourage employees who have been working in the company for more than 2 years to quit and start their own businesses, and the partnership system was upgraded to version 2.0.
 
The next day (April 16), poly official WeChat explained in detail the comment it had made on its weibo account the previous day that "poly is a P". At the same time, poly real estate official weibo and official WeChat public account, also released poly's 5P strategy.
 
After two consecutive days of fermentation and spread, there is no doubt that Poly's marketing is clearly a success. By contrast, Evergrande's "no reason to check out" is more than a simple marketing gimmick.
 
There is a lot of opinion in the market that with Evergrande having no reason to check out, it is believed that more developers will actively respond to this slogan. In response, insiders say this not only changes the rules of the industry, but also reflects the dire state of the housing market.
 
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