On March 22, 2016, the top 500 Development enterprises evaluation and preferred supplier brand evaluation Summit was held as scheduled in The third phase of Beijing International Trade. As the Academy Award of building materials industry -- "2016 Top 500 Chinese Real estate development enterprises preferred supplier brand evaluation report" was officially unveiled at the summit. Oriental Yuhong takes the first place in waterproof class list with absolute advantage, boss electric appliance takes the first place in kitchen electric class list by virtue of its specialty, other building materials department the developer of the industry first choice ten brands are also put back.
The tendency of polarization is especially advantageous to the reconcentration of resources
In 2015, the imbalance between supply and demand, high inventory and shrinking profit space of the real estate industry restricted the reversal of investment expectations. The policy guidance of "supply-side structural reform" has provided new development ideas for the development of various industries including real estate. Starting from improving the quality of supply, expanding effective supply, policy guidance makes enterprise development to two levels, brand enterprises more powerful, zombie enterprises can be eliminated.
Liu Zhifeng, president of the China Real Estate Association, said at the summit: "In addition to trying to cope with regional and urban differentiation and actively destocking, we need to do the following four things: first, we need to speed up the reform of the supply side of real estate and improve the supply of products. The second is to adjust the product structure and improve product quality. Third, enterprises, especially the top 500 enterprises, should cultivate the spirit of craftsmanship and strive for perfection, improve quality and create brand names. Fourth, we need to strengthen integrated and shared development, actively link up with modern service industries, the Internet, building materials and parts and components enterprises, and take advantage of the two opportunities of urbanization and industrialization development to improve the specialization, integration and refinement of the real estate industry. "
The upstream and downstream industries of the industrial chain, which are closely related to real estate development, are also inevitably faced with the problem of overcapacity and insufficient demand. In 2015, is the development trend of the real estate industry chain upstream and downstream confirms this view, brand enterprise with advanced technology, continuous innovation, adequate capacity, high quality products and the integration of services are successful listing, "market", and mill type, low, poor quality of products, environmental protection substandard companies have joined the "failures".
"For the user and the project owner, a complete brand added value and comfort is also a personalized construction quality requirements, the perspective of system solutions, as a quality assurance system, through such guarantee system can output the result of the controllable, can solve the common problems in the worry about our users and project owner." Jiangsu Wuniushan thermal insulation and waterproof Technology Co., LTD. Chief engineer Hua Donghai in the speech mentioned the company's development philosophy.
After the fierce competition in the market, the brand building materials enterprises have successfully reached strategic cooperation with the development enterprises and become the preferred supplier brand of the development enterprises. Under the role of the market mechanism, the industrial structure of various industries will be further optimized and upgraded, the market share will also be concentrated to brand enterprises, and the industry concentration will gradually increase.
Industry segmentation precise supply list breadth and widen
After data investigation of the evaluation group, expert nomination of the industry association, public praise evaluation, questionnaire survey and evaluation of more than 1,000 real estate buyers across the country, the list of top 500 Preferred supplier brands of China's real estate development enterprises in 2016 was finally formed.
According to the list released on site, the preferred brand evaluation of the Top 500 Real estate development enterprises in China in 2015-2016 is conducted from two dimensions, namely, the preferred service provider brand and the preferred supplier brand. The preferred service provider brands are divided into three categories, including property management, marketing agency and architectural design. The preferred supplier brand is from 24 building materials industries, such as waterproof, stone, pipe fittings, building intercom, curtain wall and door and window accessories.
In order to cover more industries, make the list more complete and more authoritative and guiding, add two categories of insulation materials and wire and cable as the first choice for brand evaluation in 2016. In addition to the horizontal development, supply and demand both sides to make more perfect match, the measurement point to longitudinal extension, such as the elevator assessment to establish villa elevator, the measurement of the waterproof materials adding high polymer waterproof material, walls and doors and Windows system industry add glass class assessment evaluation, in the heat preservation material class evaluation, also has decorative insulation board list. In order to promote the development of national enterprises, the evaluation of coating industry is divided into national brands and foreign brands of external walls, and the addition of floor paint evaluation sub-list.
With the improvement of demand, the development prospect of green building is infinite, and the high-tech and high value-added building materials that can meet the market demand usher in a new round of development opportunities. Therefore, it is an inevitable demand for the development of real estate industry and construction industry to add thermal insulation materials and wire and cable industries in line with the demand in the list.
"Industrial Chain Leader" and "Industrial chain Excellent Marketing Manager" are jointly selected
To pay tribute to the elites who promote the development of the real estate industry chain, guide the industry to export advanced management experience and brand culture in the development process, and give play to the "spirit of leadership". The 2015-2016 Real estate Top 500 Appraisal activity made a horizontal breakthrough in innovation, and the selection project of "Newly added Industrial chain leaders of China's Top 500 Real estate Companies in 2016". The representative of this honor was unveiled at the banquet named by "Wanli Stone".
The development of any industry is closely related to the strategy of the industry leaders, leaders with extraordinary courage, wise mind, unique insight and foresight in the critical period to turn the tide. Top 500 banquet scene, unveiled the list of industry chain leaders, Hongyuan waterproof Zheng Xianguo, Zhu Bin, three trees paint hongjie and other enterprise leaders won the crown. The evaluation of these leaders has far-reaching significance in guiding the real estate market to enhance the competitive soft power and realize the sustainable development path.
If the leading figure is a decision-maker with great talent and great strategy, then the marketing manager is the general who is in charge, with super understanding ability in the market competition with ease and ease, under the heavy business pressure, they calmly deal with, deduce countless beautiful marketing methods.
For expressing the height of the marketing manager for excellence, excellence "industry chain marketing managers" honor and industrial chain of leading figures in the same period 500 dinner, the honor went Yu Fusi zhang ly, delixi ZhongDengQing leaves, the industry and so on seven MUSES managers, honor motivation these managers constantly demand new starts, looking forward to the future performance of the new height.
Doors and Windows white paper and Windows channel sister joint release
As an important part of architectural structure, doors, Windows and curtain walls are closely related to real estate construction. With the rise of high-rise buildings in the city, real estate projects have put forward higher requirements for the green, energy saving and safety of the curtain wall system of doors and Windows, while the curtain wall of doors and Windows and supporting enterprises are in urgent need of a sunny and open display platform.
Initiated by China real estate procurement platform and Sina.com Real Estate Channel, and jointly named by senior brand enterprises in the industry of Becquero, Haomei Aluminum and Jianye Curtain wall, it is a large vertical professional platform for the industry of building window and curtain wall -- window and curtain wall Channel, which is born in response to the situation.
The new door and window channel aims to build a platform for suppliers to directly connect with developers. The way of presentation is more diversified, the column positioning is more clear, with both pictures and texts, and the video display is concise and clear to show the industry information in a centralized way.
Channel version of Windows, to show more comprehensive rich content, on the basis of the original content, according to the demand of the audience, increased the new content selection strategy for real estate people provide the most accurate purchase Suggestions, polymerization reading will present systems including Windows and doors curtain wall, doors and Windows, profiles, curtain wall, glass, sealing materials, hardware, construction consulting, raw materials of nine aspects, such as dynamic knowledge, video lecture hall to take in everything in a glance, door and window curtain wall knowledge more industry experts disambiguation answer.
The white paper of Windows and doors, as the "sister" of Windows and doors channel, is also released at the same time after careful planning and data collection.
China's real estate market is not a product-driven market and has long lacked systematic technical guidance and quality and value judgment. In order to expand the influence of subdivided industries, promote the r&d and technical docking with real estate enterprises, and provide guidance for the procurement business of real estate projects, the much-anticipated White Paper on the Optimal Selection of Doors, Windows, curtain walls and Supporting Systems of China's Real estate industry (hereinafter referred to as the "White Paper on Doors, Windows and Supporting Systems") was launched at the summit.
As the locomotive of the integrated industrial chain, real estate enterprises need to obtain green and sustainable solutions tailored to local conditions in the specific application of subdivision fields. The white paper of doors and Windows is composed of Windows and doors system, profiles, glass, hardware, structure glue, heat insulation glue and construction and other subdivided industries and excellent enterprise recommendation. It is specially invited to write by brand enterprises of each subdivided industry. Every accessory product of the curtain wall system affects the quality and effect of the whole system. The white paper of Windows and doors provides effective advice to developers on the design, construction and procurement of curtain walls.
Youcai successfully established a win-win mechanism with Jupai's "Youdai"
As a capital-intensive industry, the development of real estate industry is closely related to finance. In the silver age of real estate, the relationship between the real estate industry and finance was closer. Many building materials industry in the operation of the arrears of payment by Party A and difficult to develop. "Juyoudai" financial service is aimed at solving the problem of the development of this industry chain.
"Major optimal borrowed" financial service system, the major investment to provide financial services for all kinds of building materials suppliers, help suppliers of business development, the optimal mining platform become bigger and stronger real estate Internet B2B procurement platform, realize information sharing, O2O mode, all-round services for both parties, finally realizes the developer and supplier of win-win situation. Developers drive the ecosystem, access to more cost-effective raw materials, but also effectively delay payment days, the overall business. Suppliers can directly face purchasing enterprises and financial service providers. While improving business growth, they can also obtain high-quality and convenient financing channels to boost business development.
It is understood that "Juyoudai" can be divided into three modes, mode 1 and Mode 2 financing entities are mainly targeted at suppliers, and mode 3 financing entities are mainly targeted at developers.
Model One emphasizes that the developer's accounts payable is taken as a pledge, and if the developer cannot repay on time, the supplier guarantees the repayment.
The content of mode 2 is to buy out the developer's accounts payable at a discount to make statements and reduce the pressure of financial statements. Introduce guarantee company, if development business cannot on time reimbursement, by assure company reimbursement. Supplier pays guarantee to guarantee company.
Mode 3 is mainly the funds raised are directed to the payment to suppliers. The supplier guarantees that if the developer cannot repay on time, the supplier will repay. The three models provide a variety of choices for the supply and demand sides, and also put forward feasible plans for the healthy and long-term development of the industrial chain.
At the same time, the list of the top 500 real estate companies in 2016 was also released at the same time of the summit.